How carriboo optimised IVALO’s European deliveries to save over 50% on their annual shipping costs
A carriboo Case Study
Client Overview
With strong Scandinavian roots, IVALO is fully committed to sustainable fashion. Quality, responsibility and timeless style guide their curation.
IVALO.COM is a European marketplace with a unique “360° substantiality vaidation” process for every product they stock
150+ brands in its catalogue
Founded in 2015
The Challenge
Due to the complexities of being a marketplace (collecting from and delivering Europe-wide) IVALO had come to rely on some reseller rates in order to best optimise their shipping costs. However, the rates kept increasing over time, and IVALO had little power over the account as they weren’t the ultimate account holder.
Lack of control over the rates and the increases, with little ability to renegotiate any part of the contract
A growing need to protect and improve Gross Margin while maintaining an excellent international customer delivery experience
A desire to explore the most sustainable carrier options
In order to move away from the reseller rates, IVALO needed a partner who had existing leverage with their carrier contacts in order to access rates that they wouldn’t have obtained on their own
The Engagement
In mid-2024 carriboo began with a no-cost discovery phase, designed to assess whether our logistics and carrier-pricing specialisms could deliver meaningful commercial impact.
Following discovery, the project moved into a phased engagement, working closely with IVALO’s CEO to:
Refine operational and commercial requirements
Align delivery performance expectations with cost objectives
Design a robust, data-led tender strategy
From this foundation, carriboo led a comprehensive tender review, engaging alternative carrier partners that we believed could support IVALO’s business aspirations, and international growth ambitions
The Solution
carriboo conducted a full end-to-end analysis, examining:
Transport costs
Fuel, demand, and ancillary surcharges
Geographic and service-level variations
Using carriboo’s bespoke data analysis techniques and benchmarking informed by our experience across a wide range of high-volume shippers, we built a detailed commercial view of IVALO’s true cost drivers
The outcome was the presentation of two viable carrier solutions, both being potential new partners
Each option delivered significant cost reductions, while allowing IVALO to tailor delivery performance to the standards expected by its international customer base
Pricing negotiation was central to the process, supported by detailed rate-card validation and, where required, technology integration considerations
The Results
The selected solution delivered:
50%+ reduction in carrier costs
IVALO’s opportunity to move away from reseller rates and to take control of their own customer relationships
The chosen outcome was switching to a road-based solution which provided a more sustainable option for IVALO’s clients (moving away from air) with little or no impact to client promise
Client Perspective
“carriboo helped us to decrease our logistic costs by more than 50%! On top of that the process was easy and smooth.
Last year, we were using a number of different carriers and contracts and had a lot of pressure on pricing. We started working with carriboo the independent Logistics Consultants.
Chloe, the co-founder of carriboo, used to work at Farfetch and has a lot of experience working with the complexities of the marketplace model. The project completely exceeded my expectations in terms of the results obtained. I was hoping 10% cuts on rates, but rather got 50%+!
If you are wondering “are my shipping costs too high?” I would recommend dropping a note to carriboo - as their no-nonsense approach will quickly identify if you have saving potential.
— CEO, Matti Lamminsalo
A final word from carriboo:
If you recognise any of these challenges, drop us an email or call us. We’ll be totally frank about whether we can help, and we’ll share practical guidance on where to focus on both potential cost savings and delivering the best-in-class delivery service for your customers.