The Challenge
Qogita is Europe’s Health & Beauty Wholesale Marketplace, built to revolutionise wholesale procurement for small and medium-sized businesses. Founded in 2021 as an e-commerce business, Qogita has since grown into a leading European digital wholesale platform. As Qogita scaled rapidly across Europe, its logistics operation became increasingly complex.
The business faced three interconnected challenges:
Limited visibility between negotiated carrier rate cards and invoices received
Inconsistent delivery service quality across geographies
A growing need to protect and improve Gross Margin while maintaining an excellent international customer delivery experience
Invoice reconciliation proved particularly challenging, with cost variances driven by country-specific factors, customer profiles, and detailed rate-card mechanics. As volumes increased, so did the importance of having absolute clarity, predictability, and control over shipping costs.
Qogita needed a partner who could combine deep carrier knowledge, analytical rigour, and practical implementation experience to deliver measurable results.
“Chloe and the carriboo team were a great team to learn from. On the bottom line, they negotiated a major improvement in rates that led to a step-change improvement in our businesses unit economics. In addition to the results, our team learned a tremendous amount working with them. They were generous in providing advice and guidance based on decades of industry experience. They helped us avoid mistakes, make our operations more mature, and develop our teams and leaders.
Head of Logisitics
Qogita
The Engagement
carriboo began with a no-cost discovery phase, designed to assess whether our logistics and carrier-pricing specialisms could deliver meaningful commercial impact.
Following discovery, the project moved into a phased engagement, working closely with Qogita’s Logistics Team to:
Refine operational and commercial requirements
Align delivery performance expectations with cost objectives
Design a robust, data-led tender strategy
From this foundation, carriboo led a comprehensive tender review, engaging both incumbent and alternative carrier partners that we believed could support Qogita’s scale, complexity, and international growth ambitions.
Throughout the engagement, Qogita stakeholders received weekly progress updates, with daily collaboration during the final stages to fine-tune the optimal solution.
The Solution
carriboo conducted a full end-to-end analysis of Qogita’s shipping cost structure, examining:
Transport costs
Freight and duty components
Fuel, demand, and ancillary surcharges
Geographic and service-level variations
Using advanced analysis techniques and benchmarking informed by carriboo’s experience across a wide range of high-volume shippers, we built a detailed commercial view of Qogita’s true cost drivers.
The outcome was the presentation of two viable carrier solutions:
One optimised proposal with the incumbent carrier and a new partner
An alternative proposal from new carrier partners
Each option delivered significant cost reductions while allowing Qogita to tailor delivery performance to the standards expected by its international customer base.
Pricing negotiation was central to the process, supported by detailed rate-card validation and, where required, technology integration considerations.
“We are extremely grateful for what carriboo did for our shipping infrastructure - you really did change the trajectory of our company. A gigantic thank you.”
CEO - Qogita
The Results
The new solution has delivered:
30% reduction in parcel carrier costs
Reduction and simplification from 16 carrier contracts and rate cards in multi currency/ languages down to 2 simplified enterprise accounts
